Jun 21, 2015

Widing Cross Country

Got asked by my friend Eric Widing to design a logo for his cross-country charity bike ride. Few times have I had a logo that comes together so well. 

Originally, his request was for something called 'Eric Rides'. Instead, I suggested "Widing Cross Country", since he's RIDING cross country. Other options include "I AM Widing Cross Country", since he's Widing…and he's riding cross country.

Also, I wanted to use the map-shape of the US as a bicycle, but it just looked like a blob with wheels. It needed highlights to form the bicycle, so let me see what route he's taking, maybe I can somewhat trace the route...? He starts his ride in Boston and ends in San Francisco. Yes! So, the start and end of the bike highlights correspond with the start and end of his ride. 

And as an added bonus, the handlebars are a giant embodiment of Cape Cod. As I always say, you can tell when someone is from New England. Just have them draw a map of the US; they will draw Cape Cod the same size as they draw Florida. 


Jun 17, 2015

Hardware Poster

Watched this movie for the first time last night. Thought I'd make a quickie poster of it. I should be doing this more often.